Inmedia Solutions, partner in Cultour is Capital, assisted to the last edition of FITUR (Madrid International Tourism Trade Fair) to present Cultour is Capital project.
From 22-26 of January 2020, Livia Paretti and Josep Maria Palau, co-founders of Inmedia, did their labor of introducing Cultour is Capital to a variety of cultural foundations, tourism offices, cultural entities, among others, from all around Europe. In that sense, Inmedia had different meetings with the responsible of these organizations, where they could explain Cultour is Capital objectives, challenges and opportunities, as well as share the official post-card of our project.
FITUR (International Tourism Trade Fair) is a unique forum in which professionals from the tourism sector gather to talk about new products in tourism, promoting brands, latest trends and to get new contacts and opportunities. It is the most important Tourism Trade fair in Spain and is well recognized in Europe. This edition 2020 has surpassed its participation record with 10,487 companies from 165 countries and regions.
Being present in such an international event, is one of the promotion strategies for Cultour is Capital. Partners take this opportunity to make people aware about what this European project is working for; as well as to generate new proposals for Transformative Tourism in the framework of European Capitals of Culture creating synergies with culture and creative industries.