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Open Lab at Leiria
January 10 @ 8:00 am - 5:00 pm
On the 10th of January, the event on Digitalization and Use of Data in Tourism will be held via videoconference.
This event is held within the scope of the CulTourData – Supporting data-driven innovation for tourism SMEs in European Capital of Culture project, funded by the COSME program of the European Union.
The objective of this session is to make SMEs in the tourism sector and cultural and creative industries aware of the importance of using data in management and the opportunities for innovation with added value for the Tourism sector. There will also be the opportunity to ask questions and share experiences with guest speakers.
The event is free, but prior registration is mandatory, using the form http://bit.ly/3Gg5AbT
#CulTourData
PROGRAM
10:00
Opening session
Nuno Almeida Pro-President of the Polytechnic of Leiria
10:10
Presentation of the
CulTourData Project
Rogério Costa Center for Research in Informatics and Communications (CIIC)
10:20 GET TO
KNOW BETTER INVEST IN TOURISM
Francisco Dias Center for Research, Development and Innovation in Tourism (CiTUR) Observatory for Sustainable Tourism in Central Portugal
10:50
The contribution of DATA ANALYSIS
to CONTINUOUS IMPROVEMENT at Eurosol Hotels
Márcia Viegas Director of Marketing, Quality, Environment and HACCP at EH-Hotels and Tourism
11:20
Debate