Big Data: Opportunities and Management Models for Tourism SMEs

3-Day Training

February 17th, 22nd and 24th

Online | 9:30am-12:30pm

Official Link to programme (in Portuguese):

https://www.ipleiria.pt/estg/workshop-formacao-cultourdata-big-data-oportunidades-e-modelos-de-gestao-para-as-pmes-do-turismo-17-de-fevereiro/

Programme

February 17th

09:30 – 09:40 Opening & Reception of participants – Professor Nuno Almeida – Pro-President of Polytechnic of Leiria

09:40 – 10:00 General presentation of the CulTourData Project

10:00 – 11:00 Data Analysis and Continuous Improvement. The case of Eurosol Hotels – Márcia Viegas – Director of Marketing, Quality, Environment and HACCP at EH-Hotels and Tourism

11:00 – 11:15 Coffee break

11:15 – 12:15 How Big Data can help digitize tourism sustainability – Miguel Clemente – CEO of Noytrall

12:15 – 12:30 Recap & Brainstorming

February 22nd

09:30 – 09:40 Opening & Reception of participants

09:40 – 10:45 Digital Accessibility in Tourism – Manuela Francisco – Polytechnic of Leiria

10:45 – 11:00 Coffee break

11:00 – 12:00 Application of data science in hospitality and tourism: Practical cases – Nuno António – CTO at ITBase / WareGuest

12:00 – 12:20 Presentation of ECoC Watch indicators

12:20 – 12:30 Recap & Brainstorming

February, 24

09:30 – 09:45 Opening & Reception of participants

09:45 – 10:45 Analytics in decision making – Paulo Mateus Pinto – CEO La Redoute

10:45 – 11:00 Coffee break

11:00 – 12:00 Debate, Reflections & Brainstorming

12:00 – 12:25 Next steps and future opportunities for the CulTourData project

12:25 – 12:30 Closing